Direct answer
Choose Individual if you sell fewer than about 40 units per month and only need basic tools. Choose Professional if you expect higher volume, need bulk listing and growth tools, or want the monthly subscription to replace per-item plan fees.
Target keyword: amazon individual seller vs professional seller
New and growing sellers want a clear account-plan comparison, fee math, and a practical upgrade point.
Amazon describes the Individual plan as unit-based and the Professional plan as subscription-based. The practical break-even point is around 40 units per month because the Individual per-item fee adds up quickly at higher volume.
Do not stop the math at the selling plan fee. Sellers still need to account for referral fees, FBA or merchant-fulfilled shipping costs, storage, prep, returns, and the product cost itself.
The Professional plan is usually a better fit when you need bulk listing workflows, advertising tools, detailed reporting, brand tools, or other growth features.
The Individual plan can still work for testing a small number of items, learning the workflow, or selling occasionally without committing to a subscription.
Amazon says FBA can be used with either an Individual or Professional selling plan. For a sourcing business, the plan choice should follow expected volume and margin, not just whether you want to use FBA.
Before buying inventory, validate the ASIN, price history, and full fee stack. A cheaper account plan will not rescue a product with weak demand or thin net profit.
Individual can be better for very low-volume testing. Professional is usually better once you expect meaningful monthly volume or need bulk listing, advertising, reporting, and growth tools.
Yes. Amazon says FBA can be used with either an Individual or Professional selling plan.
No. The Professional subscription is only the selling plan fee. Referral fees, fulfillment fees, storage, prep, and other costs still apply.